We’re on a mission to eradicate the world of plastic waste and we want you to be a part of it.
We started our revolution in 2012 when our founder, Brianne, began making natural beauty bars, in her kitchen, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.
Since then, Ethique has grown out of a Kiwi kitchen into a fully-fledged, award-winning International beauty brand. We’re conquering the beauty world one bar at a time.
Today, we’ve stopped over 3,400,000 plastic bottles ending up in landfills – and that’s just the start of it…
- MISSION: We’re on a mission to rid the world of plastic waste while offering our customers 100% sustainable, ethically sourced products, made from natural and effective ingredients. Better for you. Better for the planet.
- PROBLEM: Plastic. Over 40% of plastic comes from product packaging (We’re changing that!) 80 Billion plastic bottles disposed of around the world each year are from shampoo & conditioner alone. 8 Million tonnes of plastic end up in the ocean every year. 9/10 fish have ingested microplastics according to studies. By 2050 there will be more plastic in the sea than fish. Only 9% of ALL plastic ever made has been recycled. Every person on earth consumes 40,000 microplastics each year.
- SOLUTION: Ethique is the world’s first zero waste and most sustainable lifestyle beauty brand. We use biodegradable ingredients and compostable packaging so all our solid bars leave no trace (except the luscious skin and hair it leaves behind, of course!). Our products are super concentrated so by switching to beauty bars, you’re saving plastic bottles going to landfill. Ethique is New Zealand’s highest scoring BCorp as well as carbon fiber neutral and living ware employer.
- JOURNEY: To date we saved our planet from over 5 million plastic bottles! We’ve converted thousands of fans to plastic free beauty and are genuinely making a difference to the amount of plastic waste made and disposed of every year. Our new goal is to save 50 million by 2025 (and we’re on track already!). To put our money where our mouth is, each year 20% of our profit goes to charities fighting alongside us to protect the planet. Join the revolution and #giveupthebottle
- FRIZZ WRANGLER: Equivalent to 3 bottles of liquid shampoo. PH Balanced and 100% soap free. For those who abuse your hair with hot irons, curlers, hair dryers or bleach, Frizz Wrangler is perfect for you, for very dry or frizzy hair that needs hydration, supremely nourishing and smoothing without being greasy and weighing your hair down making your hair silky smooth and easy to style. As usual Samoan Coconut Oil and Cocoa Butter make an appearance, with other divine ingredients.